Anna Farmery in her blog The Engaging Brand talks about the 'danger of being simple'. And since simplicity is a subject that regularly comes up for discussion here at The Creative Dept it's nice to hear of someone else sharing our pain!

Anna, with reference to social media, says that 'because something is easy to do, does not mean it is easy to deliver well'.

How hard can it be to tweet? What's the big deal with Facebook postings. How can you go wrong with a blog? A single phrase for Google Adwords – easy.

Or is it? Luckily for us, clients come to us to write their tweets and Facebook postings. They request our advice when it comes to blogs – and they definitely look to us to create their ppc ads.

But looking at other brands and businesses it's very evident that not everyone has latched on to the fact that you have to work very hard to do simplicity well.

Ask most creatives and they'll say that the classified ads, Yellow Pages ads, the small recruitment ads are often harder to produce than a dps where you've plenty of room to get your message across.

Social media is an advertising channel like any other. Brand values still need to be adhered to even on your Facebook page. The right image for a Facebook ad is crucial. Dabbling on all the social media sites doesn't mean you're doing your job either.

Significantly, social media is very crowded and shouting is required.

You've literally got to work smarter. Clever headlines. Sharp messaging. Quick responses. And as for the tricks that people are missing on Facebook for a much more exciting, memorable presence... well don't get me started.

Just because it's called 'social' doesn't mean everyone can do it...